As a consumer of fair trade goods this means you can rest easy knowing you are helping to improve the income of regular people - usually independent farmers as opposed to putting more money in the pockets of big corporations.

The primary reason people choose to buy fair trade goods such as fair trade coffee or in this case fair trade flowers is because they feel an ethical obligation not to benefit from the exploitation of other human beings or because they don't wish to be a part of the consumer process that is built on the backs of exploited workers in other less well off countries.

In the case of fair trade flowers there may also be a desire to ensure that the growing practices of the growers are environmentally friendly and do not use harmful fertilizers. As well, a fair trade model typically ensures that more of the money that the end consumer is paying for products goes directly to the producers and less of it goes to the "middle men."

Buying fair trade goods, such as fair trade flowers, enables the producers to create an environment where their products are produced in socially and environmentally sound ways. Workers who help to grow and harvest fair trade flowers are paid a fair and competitive wage, and the working conditions meet basic standards of decency.

If you want to contribute to the fair trade movement, call ahead and inquire about whether the florist sells fair trade flowers. Though it may be true that fair trade goods can cost a little more for the average consumer at a typical flower retail shop, an extra little bit of money is a small price to pay for the knowledge that you are not contributing to the exploitation of workers in developing countries.

When you send fair trade flowers you are making a socially and environmentally responsible choice.

Sources
http://www.cbc.ca/news/background/fair-trade/

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